APPLE'S MOTION GRAPHICS

https://www.youtube.com/watch?v=qK4Re_ArS3Q

Apples Motion Graphics video is so good. It really works through it's simplicity. Below you can see some screenshots and above is the link.





Through creating a minimal design, which allows for creative practice however with focus on the typography, this animation hooks you in throughout. No massive typography needed, or imagery it works effortlessly in such an Apple way. I want to produce a similar design, however with my own content inspired. Focusing on racial profiling and trumps recent controversial actions in my animation however as the brief is mainly typography focused I thought this style would work best.

It does not use much flashy typography it's typeface is Callibri throughout I think, and yet it still works at conveying it's message strongly through it's specific use of motion and sound. The way in which it was created enhances the overall animation. Through using motion graphics you are fixed still on the content and the typography, it all allows to convey a more sophisticated tone. As my video will be a serious approach this sort of style I believe is needed. 


I do not think it has been done before...

Campaign ads are more based on social values or an epidemic.



This water aid above is a classic example. Campaigns such as these mainly rely on either imagery and sound i.e: the person speaking to the audience (monologue) It is an interesting step to use the same purpose of these ads however only being able to present it with a typographic focus.