POSTER'S USE AS PROMOTION

For several reasons, promotion is a key factor in the success of a special event. The main purpose that promotion serves is to attract participants, spectators or both to the event. A football match without a crowd is always disappointing and so is a local tennis tournament with only half the expected number of players. It is essential therefore that the efforts of many people over many months to organise a special event 

Reasons to use flyers for your special event:

Reach your audience:

Flyers provide a great platform to promote special events and reach your audience in many ways including:

• Door to door mail drop
• Newspaper insert
• Street distribution
• Instore distribution

Something tangible:

Another big benefit of using a flyer to promote an event is its tangible nature. The fact that your customers will physically hold the flyer means you are half way to getting your message across. How your flyer is designed and printed can impact on whether or not your customer decides to read on to find out more information. This is why it’s important to make your flyer stand out but also ensure your main message is clear and easy to see. Flyers also allow you to benefit from a quality print finish which can make a big difference when it comes to your customer grabbing it to read.

Incentives:

A flyer also provides you with the space to include incentives such as coupon codes and vouchers. This is a great way to try and drum up some interest in your event and also create some early awareness. Use your flyer as an incentive mechanism by providing discount to the first 20 people who use a certain coupon code.

Measurable:

Coupon codes can often be a great way of measuring how successful your marketing campaign has been. Use your flyer as a measurement tool to establish how successful your event was and what you can learn for the future.