Context
Our House will be a platform that promotes Fashion, art and culture media. Oriented towards youth and young adults. Our logo will have to represent us on all platforms. Instagram will be our main marketing tool. Digital-driven fashion companies, sell clothing directly to the consumer at high gross margins, without fixed retail costs and above all low customer acquisition cost because of Social Media. Our House will target the new age Internet generation while taking a dramatically different approach. This will be achieved by mastering the social currency of ‘the content’. We will sell more than just clothes, we will sell an online fashion experience. With curated content, we can strive to become a stamp of approval for our customers for fashion discovery. By being tech savvy and understand how to leverage the ‘new’ internet and especially social media as a marketing & distribution channel. Our House can further develop as a platform and clothing brand.
Brand Leveraging:
This will be achieved through brand leveraging. Using the power of an existing brand name will support our entry as a new, but related category. Our House will still look at what is trending with well established brands, such as Supreme, Kaws etc. Our USP will be to give attention to unestablished brands and a wider array of creatives. The brands, artists, fashion designers that do not have awareness, but have a product that needs to be promoted.
Online Store:
Our House will also have an online store, where it will sell it’s own clothing. The clothing range will focus on collaboration with like-minded creatives, particularly university students. Endorsing their skills to create our clothing as well as promote themselves as individuals.
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