Friday 4 May 2018

SUSTAINABILITY AWARD - 500 WORD SUBMISSION

This brief was created under the implication, that it can be displayed in one of the exhibition booths at Leeds Art’s University. It includes a description that would be displayed with the exhibition piece. 

Young people are aware of the need to care for and protect the environment but place it low on their list of personal priorities, a new study found from the Federal Office for the Environment (UBA) 

It states that just 21% of 14-25-year-olds in the U.K believed that an intact environment and the chance to enjoy nature were important parts of a “good life”.

“The present study shows that the readiness to change behaviour from an environmental perspective is especially decreasing among young people,” UBA president Maria Krautzberger said.

The under-25s are aware in the abstract of threats to the environment with 94% saying that environmental quality worldwide is “very bad”  they’re just unwilling to do anything about it.

This piece looks to equip students from Leeds Art’s with the awareness and knowledge of environmental sustainability. The visual and description attached encourages student engagement by making them aware of their individual collective responsibilities, in regards to environmental sustainable practice. By reading the description it is clear that it attempts to ensure effective participation, by making the methods of achieving environmental sustainable practice relative and achievable to the specific demographic. If the installation is placed in one of the university exhibition booths or gallery it would successfully share the knowledge of environmental sustainability to all Leeds Art’s University students. 


The piece also aims to provide a visual metaphor for students to be more conscious of how we use our money. The adoption of David Attenborough on the banknote was to provide a symbol to strive towards, whilst demonstrating how being ethically aware of our expenditure can in some ways contribute to being environmentally friendly. The visual acts as a constant reminder to stray away from our wasteful society and throwaway culture. It is important that the piece was relative to a student’s capabilities, whilst not hindering their quality of life. The desired effect from this piece is to inform and inspire student’s on how they can be environmentally friendly people, who move through life with an awareness of how natural resources are used, to create and support the life that they live, to ultimately make choices that not only lessen their impact on the environment, but also support industries that are working towards being more environmentally responsible. 

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