CODE OF ETHICS FOR CO-OP
- Marketing professionals should abide by the highest standard of personal ethics.
- Marketers should be transparent about who they pay to endorse their products.
- Consumers should be treated fairly based on the nature of the product and the nature of the consumer.
- The privacy of the consumer should never be compromised.
- Ethics should be discussed openly and honestly during all marketing decisions.
No comments:
Post a Comment