Rather that immerse their own identities within a critical avant-garde paradigm of social change, these designers sought to efface their identities in service to the total corporate image, bolstering the existing power structures of their day.
MAKE ME LIKE MUJI
33 prominent graphic designers signed the “First Things First Manifesto 2000” protesting the dominance of the advertising industry over the design profession. AND WHAT HAVE YOU DONE?
The design must take on an oppositional stance, implying a departure from the circle of common-sense cultural representation.
Jan Van Toorn
“We have lost our plot. Our story line. We have lost our soul.”
Don’t let design be dictated by overconsumption.
“I try to make work about how we are to one another,” says Kruger. It is her mantra: you won’t find an interview where she doesn’t say this. “But I really resist categories – that naming is a closing down of meaning. Women’s art, political art – those categorisations perpetuate a certain kind of marginality which I’m resistant to. But I absolutely define myself as a feminist.” A self-confessed news junkie, she is currently thrilled by the role women have taken in the protests in Yemen, which she has watched nightly online on Al Jazeera.
independent
Designers must come to reflect upon the functions they serve, and on the potentially hazardous implications of those functions. In the 1930’s, Walter Benjamin wrote that humankind’s “self-alienation has reached such a degree that it can experience its own destruction as an aesthetic pleasure of the first order.”
Stuart Ewen “Notes for the New Millenium” 1990
AVANT-GARDE DESIGNERS HAD GUTS AND VISION. MOST WERE YOUNG PEOPLE, JUST IN THEIR TWENTIES. THEY WANTED NOTHING LESS THAN TO CHANGE THE WORLD.
Work for life and not for palaces, temples, cemeteries, and museums. Work in the midst of everyone, for everyone, and with everyone.
Aleksandra Rodchenko “Slogans” 1921
Courage, audacity, and revolt will be essential elements of our poetry.
F.T MARINETTI 1909, MANIFESTO OF FUTURISM
Communication as a discipline is not trying to catch the audience’s eye with an arresting image, but having the image permeate the five senses. This is communication that is very elusive yet solid and therefore tremendously powerful, which succeeds before we even realize it’s there.
designing design
kenya hara 2007
DESIGN ANARCHY - KALLE LASN 2006
We are a global network of artists, writers, enviromentalists, teachers, downshifters, fair traders, rabble-rousers, shit-disturbers, incorrigibles, and malcontents. We are anarchists, guerrilla tacticians, meme warriors, neo-Luddites, pranksters, poets, philosophers, and punks. Our aim is to topple existing power structures and change the way we live in the twenty-first century. We will change the way information flows, the way institutions wield power, the way the food, fashion, car, and culture industries set their agendas. Above all, we will change the way we interact with the mass media and the way in which meaning is produced in our society.
YOU CAN DO BOTH
Katherine McCoy destabilized the concrete, rational design of the International Style. She emphasized the emotion, self-expression, and multiplicity of meaning that cannot be controlled within the client’s message. And, in doing, she shifted the user’s gaze back to the individual designer, instating a sense of both voice and agency.
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