FIRST THINGS FIRST MANIFESTO
Ken Garland’s article on the history of First Things First, Poynor stated: ‘The vast majority of design projects and certainly the most lavishly funded and widely disseminated address corporate needs, a massive over emphasis on the commercial sector of society, which consumes most of graphic designers’ time, skills and creativity.’ This distinction between the commercial role of graphic design and the possibility that design might have broader purposes, potential and meanings is explored throughout the content.
A few practioners were given their own pages, to convey successful examples of ethical practice, illustrating some of their work and ideals. This was done to essentially paint a picture for the reader of how an ethical designer may think and act. They address viewers not as consumers who must be entertained and flattered if they are not to grow bored, but as critical thinking individuals who can be expected to take an informed and sceptical interest in the circumstances of their world.
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