VISUAL INVESTIGATION
It works to challenge the reader’s initial perception of ethical design. Through primary research, a repeated notion was ethical design does not always produce visually satisfying design. To make ‘good’ design; for many designers the property of goodness lies primarily in aesthetics. When a piece of work is deemed ‘good’, what people usually mean, that it is either to our taste or that we think it has merit for expressing the trend. The investigation works to convey how you can make aesthetically pleasing design, whilst still involving ethical standards.
By taking two posters with a satisfying aesthetic which was purposed for promotional advertising, and repurposing it with ethical implications involved, it gives the poster meaning. Which offers the possibility of rethinking and bridging the theoretical dichatomy between the creation and the message perceived.
The main arguement made was not to push creatives away from the importance of aesthetic, but to emphasize that it can be used with deeper context and ethical standards.
“There’s nothing wrong with making money, and there’s nothing wrong with exploiting your talent, but I think you probably need a philosophy that says in addition to that: I’m a citizen of the world; I want the world to be as good a place for me and my children and my grandchildren as it can be; so I can’t simply be the hand that draws or the eye behind the lens; I also need to be committed and engaged in other areas.” Richard Holloway
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