STUDY TASK 01 - COLLABORATIVE BRANDING

• dutch graphic design agency 
• outposts in China, Korea
• founded by Gert Dumbar (1977)
• visual branding, online branding 
• designed identity for National Rail

"our style is, that we don't have one"

• won the European Design awards 
• successful - 3rd most awarded design outfit 
• worked with - Apple, Nike, TNT

UNIQUE:

• distortion with typography 
• abstract
• digital
• durable designs 
• first company from Netherlands to go international 
• international agency w/ Dutch heritage

- focusing his design efforts on drawing public attention to non profit-making organisations

- 1/3 of work unpaid... passion 
- controversial painted trains bright yellow                                   

Dumbar's ethos is more passion for design and providing a genuine use for a design rather than to promote big companies.