COLOUR SCHEME FOR BOOK

COLOUR SCHEME:

Deciding to go with red as the main base colour of the publication as it is the dominating colour in the Montreal crest and flag. And as the aim would be to tell in English stores,  the red Rose of Lancaster represents the English. This is psychological colouring. Red is strong, and very basic. Pure red is the simplest colour, with no subtlety. It is stimulating and lively, very friendly. At the same time, it can be perceived as demanding and aggressive. As a front cover it needs to grasp your attention, so red was a good choice to achieve this effect. 

The first coat of arms of Montreal was designed by Jaques Vigar, the city's first mayor, and adopted in 1833 by the city councillors. Modifications were made some one hundred five years later and adopted on 21 March 1938, resulting in the version currently in use. The coat of arms was the only city emblem representing Montreal until 1981, when a stylised logo was developed for common daily use, reserving the coat of arms for ceremonial events and occasions.

PRINT:

Deciding to print with CMYK, as it is cheaper, converts well with RGB, and Pantone is inconsistent when printing on uncoated paper which is my stock so it was an informed choice to make.