SWOT helps to find and analyze key issues affecting the idea or business.
SWOT ANALYSIS:
STRENGTHS:
- gap in the market, no-one else offering this service.
- no competitors.
- act as the sole resource for every creative individual.
- strong idea
- concept combines one existing solution with another one.
WEAKNESS:
- people might not need this app.
- difficult to produce an app with so many functions, harder to achieve a balance of clarity with so much going on.
- funding issues, not enough capital to support ideas.
- inimitable app function
OPPORTUNITY:
- has potential to be used widely through university/education.
- potentially linking with other social media apps such as Google, Facebook, Twitter, Instagram.
THREAT:
- competitors such as Tumblr, Facebook would enter the field to compete directly.
- keeping up to speed with updates and quality standards.
- funding issues
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