A book’s cover is the first thing a potential reader sees and it can make a lasting impression. Our brains are wired to process images faster than words. When we see an image, it makes us feel something. A great cover can help the reader instantly recognise that this book is for them.”
Mark Coker Smashword director says there’s a clear connection between great covers and great sales. “In addition to promising what a book will deliver, the [cover] image also promises (or fails to promise) that the author is a professional, and that the book will honour the reader’s time.”
An outstanding cover may also attract the attention of retail merchandising managers, which can translate into a boon for sales. “When ebook retailers select books for special merchandising features, cover design is paramount,”
Initially the cover design was a lot different. But materials and concept has completely changed so it needed a fresh new idea. These are the original ideas, a lot of pattern design working with the Montreal symbol:
FINAL 3:
FINAL COVER DESIGN:
Eventually deciding to go with the above design. As it conveyed subtly and professionalism, granted that is not what the content inside depicts however it is important to look at a front cover as it’s own device, it’s purpose is completely different to the information and design inside. A book’s cover is the first thing a potential reader sees and it can make a lasting impression. Our brains are wired to process images faster than words. When we see an image, it makes us feel something. A great cover can help the reader instantly recognise that this book is for them.”
Mark Coker Smashword director says there’s a clear connection between great covers and great sales. “In addition to promising what a book will deliver, the [cover] image also promises (or fails to promise) that the author is a professional, and that the book will honor the reader’s time.”
An outstanding cover may also attract the attention of retail merchandising managers, which can translate into a boon for sales. “When ebook retailers select books for special merchandising features, cover design is paramount,”
Initially the cover design was a lot different. But materials and concept has completely changed so it needed a fresh new idea. Next page are the original ideas, a lot of pattern design working with the Montreal symbol.
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