FEEDBACK PACKAGING

FEEDBACK

Feedback for this design was very positive. The main purpose for the feedback was to test the perception for both male and female. Although many did not guess what it was initially for, this is not a bad thing as the consumer would have already bought the product. Majority labelled the product as ‘cool’ and different from what is available on the market. No one stated that the solution looks like it is for a specific market. One drawback that they did mention is although the package would not be damaged there is a likelyhood that the package could arrive with damage marks as its much easier to damage than plastic. This is not something I thought of, however the material is quite strong.  

VIRGIL INSPIRATION

INSPIRATION

My inspiration for this project was the work of Off White’s Virgil Abloh. He is an example of offering something unique in fashion. His branding technique consists of simply labelling a product for what it is in bold sans serif type.Off white translate the specific drivers of the brand’s audience in visual and verbal communication that resonates on packaging. To speak to and to be in sync with this audience, while making each person within the group feel like the only person in the world with whom we’re speaking. This begins a relationship and a deepening level of engagement, followed by undying love and loyalty that brand owners dream about

OUR HOUSE PACKAGING BRIEF & CONTEXT

BRIEF

Create a packaging design for Our House. The packaging should look unique and luxurious, whilst also environmentally friendly. The packaging must also be suited to both male and female, fitting with Our House’s gender neutral audience.   

CONTEXT

When offering a high quality product it is important to offer a high quality experience. What packaging the products are delivered in, is as much of the experience as actually wearing the garments. By giving each stage of the experience the same level of care and detail, Our House is more likely to offer a high quality experience, that justifies a higher price margin. According to a survey by Shorr Packaging Corp., only 11% of customers are completely satisfied with packaging today. That’s a lot of dissatisfaction, which gives Our House the opportunity to shine. With a little care, our goods can stand out in the crowded e-Commerce field, and get customers returning for more.

You want to take the whole process of the customers’ transaction into consideration. Their transaction isn’t complete when they click the buy button. I need to wow them when their package arrives. This may be the difference between a one-time customer and someone who is loyal to your brand and makes repeat purchases.

In it’s 2016 E-Commerce Packaging Preference Survey, Shorr Packaging Corp. asked customers what they found to be the most annoying or irritating with their package experience. Here’s what they found:

- 55% of the respondents said that the number one irritant were packages that were hard to open.

- 19% was excessive packaging.

- 13% of the respondents cited damaged packaging (not the actual item).

- 8% of people were annoyed by non-recyclable materials.

- 4% did not appreciate ugly packaging.

I utilised the information taken from this survey and used it as the framework for my packaging design. All design decisions correlate with this research, as well as the packaging examples displayed. 

PLAN

I gave myself 6 days for this brief.

2 days - Research

2 days - Design

1 day - Produce

1 day - Photograph and write up 

SUSTAINABILITY BRIEF - EVALUATION

EVALUATION

The process of this brief was organised and a lot more succinct in execution than other briefs submitted this year. This is mainly due to the utensils all ready before starting the submission. I knew what I was going to create so it was really just a process of collating research and getting on with it. It is the only brief, where I have stuck to my timeplan and this has been a learning curve. It showed me that once you have generated a final idea in pre-planning, the actual process of finishing a brief becomes a lot more succinct. 

The final outcome successfully considers the principles of the university sustainability framework.

By conducting thorough research, it has contributed to informed design decisions. Studies taken from UBA, ALDI and Middlestadt et al. (2001) study enhanced the effectiveness of the outcome. UBA’s research defined the problem and the why. ALDI and Unilever assisted in inquiring methods of how to be environmentally sustainable as a student. Studies taken from The University of Nebraska report provided knowledge of the most effective ways to teach sustainable practice to young adults. 

Overall I believe I have produced a unique piece which is an alternative method of producing awareness of environmental sustainable practice. The final outcome successfully considers the principles of the university sustainability framework. Whilst conveying them by method of an art installation. Which could be deemed a more effective way of engaging creative students with environmental sustainable practice, without reducing their students quality of life. 

DESCRIPTION ANALYSIS

ANALYSIS OF DESCRIPTION

The description of the visual piece is just as important as the visual. They both have their own roles in translating the message of the brief. The visual works to successfully draw you to the piece, hopefully creating the audiences initial perception and create interest in the same way shock art such as Marcel Dauchamps ‘Fountain’ piece creates interest. The description works to understand the piece and convey a clear message. The aim of this description was to educate a student on how to be more environmentally sustainable without having to change their quality of life. The content needed to be brief and direct. If it was too informative the audience could lose interest. The points used were done to be realistically achievable for a student. The adoption of colloquial language was to create a friendly simple approach. The use of rhetorical questions and rule of three at the beginning of the description was done deliberately to engage the reader.

DESCRIPTION - SUSTAINABILITY BRIEF

DESCRIPTION

The following text has been created to be displayed with the installation:

You probably care about the environment. But do you do anything to help? Do you recycle? Do you conserve? Some people think to effectively sustain a healthy environment you need to empty your pockets. This is not the case. 

How to be an environmentally friendly student without breaking the bank?

Learning to be more environmentally friendly is easier than you think. You don’t have to jump in by changing everything, start small to make the changes more sustainable and a part of your normal life. 

- Be more aware of the resources you use. Pay attention to how you choose to heat, travel, use water and use products

- Practice conservation, this can be as simple as turning off the lights when you leave a room. 

- Conserve water, this can be done by simply taking shorter showers or stop keeping the tap running whilst you brush.

- Certain grocery stores are more environmentally considerate than others. Do your grocery shopping at either ALDI or Waitrose. 

- Bin your cigarettes. Cigarettes account for over 40% of street litter

The cigarette filters can take up to 12 years to degrade!

- Remember the 3 R’s - Reduce, Reuse, recycle

APPLYING BRIEF TO UNIVERSITY SUSTAINABILITY FRAMEWORK

HOW DOES THE OUTCOME REFLECT THE PRINCIPLES OUTLINED IN THE UNIVERSITY SUSTAINABILITY FRAMEWORK? 

My final outcome looks to equip students from the university with the awareness and knowledge of environmental sustainability, through visual aid. The visual and description attached encourages student engagement by making them aware of their individual collective responsibilities, in regards to environmental sustainable practice. By reading the description it is clear that it attempts to ensure effective participation, by making the methods of achieving environmental sustainable practice relative and achievable to the specific demographic. If the installation is placed in one of the university exhibition booths or gallery it would successfully share the knowledge of environmental sustainability to all Leeds Art’s University students. 

FINAL OUTCOME - SUSTAINABILITY BRIEF

FINAL OUTCOME

For the final outcome I decided to create a visual piece that incorporates my bank note design from the £20 brief. The piece aims to provide a visual metaphor for students to be more conscious on how we use our money. The overall message demonstrates how being ethically aware with our expenditure can in some ways contribute to being environmentally sustainable, as this visual acts as a constant reminder to stray away from our wasteful society and throwaway culture. The succinct message from the visual is by saving money, you can contribute in saving the environment. This message relates specifically to the implied demographic, as financial expenditure is such an importance in their lives. It specifically relates to the research taken from The Federal Office for the Environment (UBA) stating that, 94% of under 25 year olds believe the environment quality worldwide is “very bad” but they’re unwilling to do anything about it. The final outcome looks to address this issue by making it relative to a student’s capabilities, whilst not hindering their quality of life. 

TONE

The adoption of a dark tone and specific use of lighting conveys the seriousness/importance of the message implied. Whilst also working to display the content effectively. One light shining on the bank note directs the focus of the visual to the content in the box. This method of lighting and tone also helps the design to stand out and draw attention for the audience. 

THEMES

The visual combination of money, David Attenbrough and rubbish implies connotations of ethics, the environment and sustainability. This conveys that the choice of the designs in this piece reflect the themes and message intended for the brief, which is to think ethically with our expenditure to improve the U.K’s environmental sustainability. 

PLACE

The idea of place is evident in the choice of rubbish, using relevant packaging from the U.K. The use of Attenborough and The Queen on our concept bank note design is symbolic of Britishness. This is done to make the overall design more relevant to the audience as it is representation of place specific to the student, which could emote an enhanced emotional reaction. 

PROCESS

PROCESS

The process of achieving my final outcome was done in my bedroom, using my wardrobe as a photography studio. My set up was done using a black bedsheet as a backdrop. A glass case including my bank note print along with some rubbish. The use of the wardrobe was to use a tight space that achieves the right amount of darkness and lighting. 

ENVIRONMENTALLY FRIENDLY DEFINITIONS

Environmentally friendly:

Being environmentally friendly simply means having a lifestyle that is better for the environment. Its all about taking small steps towards mother earth so as to make this planet a better place for our communities and generations to come. A good way would be to start with conserving water, driving less and walking more, consuming less energy, buying recycled products, eating locally grown vegetables, joining environmental groups to combat air pollution, creating less waste, planting more trees and many more.

The Environmentally Friendly Person

The environmentally friendly person is the person who moves through life with an awareness of how natural resources are used to create and support the life that they live. They recycle, conserve water and fuel and make other choices that not only lessen their impact on the environment, but also support industries that are working towards being more environmentally responsible.

The final outcome should relate to this idea of applying a stronger awareness to students on how to be environmentally friendly, whilst keeping in mind of the demographic.

CIGARETTE LITTER IN THE UK STATISTICS

CIGARETTE LITTER IN THE UK

In the UK, 120 tonnes of cigarette related litter are discarded on our streets every day.

- Cigarettes account for over 40 per cent of street litter.

- Cigarette filters can take up to 12 years to degrade.

- If you litter with cigarette butts you can face a £75 fixed penalty fine.

- Approximately 4.5 trillion cigarette butts are littered worldwide each year.

- Cigarette butts leak toxins that contaminate water and harm marine life and the environment.

- Every day UK smokers throw away about 200 million butts

Cigarette filters have been found in the stomachs of fish, birds, whales and other marine creatures, who mistake them for food.

UNIVERSITY OF NEBRASKA STUDY - Middlestadt et al. (2001)

Educating Young Adults about Sustainable Development Study 

A study done by the University of Nebraska-Lincoln.

The study includes a qualitative analysis of current literature on studies that examined different types of environmental education on multiple age groups was conducted. The results of this

examination were then analyzed to determine the extent to which different methods for different age groups may be most effective to increase sustainable development knowledge in

Lincoln residents. 

By understanding how this study successfully applies its own methods of educating and creating awareness on environmental sustainability to young adults. I can then apply this knowledge to my brief to successfully enhance the awareness and educate Leeds Arts student’s about the importance and benefits of environmental sustainability. 

Middlestadt et al. (2001) conducted a qualitative study in Jordanian schools on water conservation education to investigate how different young adults learn about water and how the education impacted their community. Their study looked at how young adults’ actions changed after learning the

importance of water conservation with interactive education. There were two different groups of students involved in the study; a group that was educated in local schools using lecture based education (control group) and a group that was educated by local environmentalists using interactive education (experimental group). There was an equal proportion of boys and girls in each group. Middlestadt et al. surveyed each group’s water conservation before and after receiving water education. 

Middlestadt et al. (2001) analysis:

Although there were two methods of teaching for this study, the results showed that all students changed their water usage after recieving education. However 64% of students in the experimental group (interactive learning) stated they were actively seeking ways to reduce household water consumption. Compared to 38% in the control group. Parents of both classes decreased their water use based on the recommendations of their children. However the parents from the experimental group of students were 11% more likely to conserve more water than the parents whose children were part of the controlled group.

What does this mean? 

It conveys that interactive learning is a more effective method of teaching environmental education to the demographic of young adults. Further benefits also include the education provided is more likely to be acted on by the parents of the demographic. More so than teaching with traditional methods of education. This shows that an interactive approach is a more benefitial way of educating and creating awareness of environmental sustainability to students of Leeds Art’s University. 

Other Factors to consider:

In relation to my audience consisting of majority creative art students. The concept of providing a visual interactive method of education for my final outcome, seems more justifiable than using the methods of the control group, mentioned in the Middlestadt et al. (2001) study. This method would be much more effective in engaging my audience, and actually inciting positive change. 

ALDI STUDY - SUSTAINABILITY BRIEF

ALDI STUDY

ALDI is an example of a business striving to prove their social and environmental credentials. They care about their customers, employees, communities and their role as a business, working every day to help create a better world. Their  partnership with GreenChill shows that they’re working to reduce their impact on the environment. Last year, ALDI increased the number of stores with rooftop solar panels by more than 45% and will continue to grow its solar portfolio and use of green electricity. Additionally, ALDI has recycled nearly 100 percent of the cardboard, paper, plastic film and foil that it uses in its warehouses since 2012. Moreover, its new warehouses are constructed with sun shades and special glass to insulate and reduce heat from the sun.

According to recent studies they are the most ethical supermarkets in the U.K. Endorsing supermarkets such as these, increases popularity for these businesses which invites competition in the developed markets for other supermarkets to improve, to rival the industry leadership. This raises the bar for companies in the industry to be more focused on sustainability. 

How is this information relevant to a student?

ALDI is a supermarket that is relatively cheap compared to it’s competitors. I have personal experience with this as a customer as I too shop at ALDI. It is the most environmentally friendly budget supermarket in the U.K. This is especially good news to a student as we are all on strict budgets. By shopping at Aldi you not only save money, but also contribute to improving environmental sustainability in the U.K.  This fits perfectly with the mandate of educating students to be more environmentally sustainable without reducing their capacity to live well. 

SUSTAINABILITY BRIEF - UNILEVER STUDY

UNILEVER STUDY 

London, UK – A new international study by Unilever reveals that a third of consumers (33%) are now choosing to buy from brands they believe are doing social or environmental good. 

Keith Weed, Unilever’s Chief Marketing and Communications Officer says: “This research confirms that sustainability isn’t a nice-to-have for businesses. In fact, it has become an imperative. To succeed globally, and especially in emerging economies across Asia, Africa and Latin America, brands should go beyond traditional focus areas like product performance and affordability. Instead, they must act quickly to prove their social and environmental credentials and show consumers they can be trusted with the future of the planet and communities, as well as their own bottom lines.”

FEDERAL OFFICE FOR ENVIRONMENT (UBA) STUDY

Young people are aware of the need to care for and protect the environment but place it low on their list of personal priorities, found from a new study from the Federal Office for the Environment (UBA) 

It found that just 21 percent of 14- to 25-year-olds in the U.K believed that an intact environment and the chance to enjoy nature were important parts of a “good life”.

“The present study shows that the readiness to change behaviour from an environmental perspective is especially decreasing among young people,” UBA president Maria Krautzberger said.

The under-25s are aware in the abstract of threats to the environment – with 94 percent saying that environment quality worldwide is “very bad” They’re just unwilling to do anything about it. 

They’re just unwilling to do anything about it, and young people are particularly reluctant to give up branded clothing and electronic gadgets, the study also showed.

But the biggest cohort of the young remained regular car users, with 55 percent saying that das Auto was still indispensable to their everyday life.

This research shows that young people have a reluctancy to give up certain indispensable neccessities of their lives to improve environmental sustainability. Although they are aware of the issues, changing  their behaviour in some aspects is too detrimental to their day to day routines. This brief needs to find methods in which young adults can contribute to environmental sustainability without reducing capacity for them to live well. 

SUSTAINABILITY BRIEF - TIMEPLAN

TIMEPLAN 

Seeing as all the content for this brief has already been generated. I set myself a strict timeline of 3-4 days for this brief. With deadlines fast approaching this is neccessary and by sticking to this timeline it does not jeopardise my submission.

- 2 days research 

- 1 day photoshoot

- 1 day for design boards and blog 

SUSTAINABILITY BRIEF - AUDIENCE

AUDIENCE

One of the aims of this brief is for it to be presented in Leeds Arts University. Preferably in one of the exhibition booths at the university or the gallery. 

The final outcome has to relate to the student. Student’s at our university range from 18-25 years. So the environmental message delivered has to be comprehended specifically to a student. This means the environmental principles have to be attainable for a student. This can be in relation to cost and accessability. 

SUSTAINABILITY BRIEF - AUDIENCE

AUDIENCE

One of the aims of this brief is for it to be presented in Leeds Arts University. Preferably in one of the exhibition booths at the university or the gallery. 

The final outcome has to relate to the student. Student’s at our university range from 18-25 years. So the environmental message delivered has to be comprehended specifically to a student. This means the environmental principles have to be attainable for a student. This can be in relation to cost and accessability. 

£20 NOTE EVALUATION

The final outcome has met the requirements set out from the brief. In design terms, it has all the necessary requirements for legitimacy that a banknote should have. By conducting deep rooted anaylsis on  our current bank notes, I have created a design which has constantly been informed by practical research undertaken on banknote design. This brief highlights my ability to focus on the details and how they have informed my approach to the brief. It demonstrates how my skill set can be distributed to the exact needs and specifications of a detailed project.

The design is still relative to it’s predassesors, as the note itself is still a repository of the United Kingdom’s collective memory and still is a testament to the outstanding achievements of the nation’s greatest individuals. This brief has just allowed me to expand on the depth of this idea. It is interesting how pivotal money can be in promoting a message. Which is why government should use this power to bring awareness and change to problems that do effect our country. 

The note successfully demonstrates the individual issues that the U.K’s environment are facing, and highlights this through it’s use of iconography and overall design. Each part of the design process has been informed from research either based on Attenborough, The Bank of England and environmental issues our country faces. 

What was enjoyable throughout this process was creating the note through undergoing a very critical, detailed process. Banknotes require a tremendous amount of detail, seeing how the patterns fit together, how the typefaces work in harmony and the small security ‘flaws’ displayed throughout it’s design. 

At times it was difficult to piece all the individual elements together into one design, however I believe the final outcome displays a sense of visual harmony, whilst still fitting to the conceptual ideals of the £5 and £10 notes.

FINAL OUTCOME £20 BRIEF

£20 FEEDBACK

Feedback:

After not getting the best results, I decided to collect some feedback on which stock would best replicate a bank note. Seeing as my class have done a bank note brief I thought they would have a better understanding. After speaking to a number of my peers there was a majority preference on newsprint. Which is how it lead me to my decision. 

Final feedback generated from the design was very positive. From a design perspective everyone stated that it had a sense of legitimacy to it, and fitted the current design concept of the £5 and £10 note. Although there were primary concerns on Attenborough being chose as the man to represent the £20 note. Once I delivered my rationale and purpose, the majority agreed with my decision, some stating it as intuitive and relevant to today’s society. 

STOCK

STOCK

Deciding what stock to print on was difficult as I believed it would take away from the realism of the design. It is one thing to immitate the design of a bank note but it is practically impossible to replicate the feel and materials gone into developing a bank note. 

Two materials were experimented with 215 gsm.

- Glossy White

- Newsprint paper

The newsprint paper was a decision made after initial prints on glossy white did not go as well as planned. 

DESIGN INPUTS IN THE BANKNOTE

GUILLOCHE PATTERNS

The use of guilloche is quite dominant in banknote design. Its complexity not only produces aesthetically pleasing patterns, but it is also difficult to forge, which is why such patterns are used on banknotes as a security measure.

The process of making them may look difficult but they are surprisingly easy to create. Above are 3 created guilloche patterns used in my banknote design. 2 were made for design and security purposes. One is a certificate of authenticity seal. 

KEW GARDENS

It is one of the birthplaces of scientific botany. Kew is still in the forefront of botanical research, helping to ensure that we not only understand the plants but protect them in all their astonishing variety. David Attenborough introduces the Royal Botanic Gardens, Kew and provides a glimpse into the Kingdom of Plants, a series shot on location in Kew Gardens, London. He has spoke of his love of the location which is why I included it in the note, as it is related to him and it helps convey the message of protecting our environment, whilst also celebrating a popular landmark in Britain. 

The design is an old picture which has been manipulated into a sketch like design. Adopting a blend of the main domination colours on the current £20 note of purple and pink. 

From analysing the design of Winston Churchill on the £5 note, you can see two layers of pattern design placed ontop of the image. A similar process was undergone for my banknote. 3 layers of different designs were placed ontop of a photograph taken of Attenborough. This includes a half tone design, a dotted design and a wave pattern design. This was done for forging purposes, banknotes require intricate detailed processes in their design.

ICONOGRAPHY £20

A number of sources were used to gather more information on issues with our environment. Eventually after completing the research the next process was to narrow down the main issues within Britains environment. 

These were:

- Air pollution

- Litter

- Wildlife

- Climate Change

Now these four are big global issues, but we looked further into how these issues massively effect Britain individually as a country. In the hope of creating greater relevant awareness. 

ICONOGRAPHY

The use of iconography was to visually translate some of the main issues to address in protecting Britains environment. 

Issues with our environment:

- Grazing, air pollution and the forces of climate change have significantly affected regions of the UK, according to the UK NEA. Grazing and agricultural activities have also affected the country’s grassy lowlands.

- Almost everyone in the country knows that aluminium cans can be recycled (96%), only 66% of those who use them say they recycle them every time. Although it’s worrying that recycling rates in the UK have dropped from previous years, it isn’t too late to do something about it. 

- The UK is now one of the “most nature-depleted countries in the world” with more than one in seven species facing extinction and more than half in decline, according to the State of Nature 2016 report. It found modern agricultural techniques have had a major impact on wildlife over the last four decades – and it had been “overwhelmingly negative”.

- Most rivers, lakes and coastal and ground waters in England will still not meet legally binding EU water pollution targets by 2021 – six years after the initial deadline.

£20 NOTE ANALYSIS

In summary the points taken from the analysis of our bank note is it semantically represents a celebration of Winston Churchill and the U.K using some of our most popular landmarks, such as Westminister and Big Ben. But this was not done randomally. The images and designs picked for the note are directly affiliated with Churchill in some way shape or form. The use of the Blenheim maze is not just a security design measure but it is also where he was born. The design is relative to the person portrayed in the note, and really does focus on executing a sense of Britishness to it’s design whilst still keeping with the traditions of the previous £5 design. However the design in comparison to it’s predecessors has been increased in saturation. Still keeping with the original demonination colours of blue and green. This analysis is crucial to producing an upgraded version of our £20 note, as the same design process shall be adopted, it is the content which shall be changed.

From a design prospective the new banknotes for the U.K are beautifully executed. They have adapted to the current design trends, through the use of technology. As a design it is much more refined, it’s cleaner, more minimal and sophisticated. The combination of colours, introducing a better transition between gradients delivers a sense of harmony in it’s design. This style shall be applied to my bank note. 

£20 BRIEF AUDIENCE

AUDIENCE

The audience initially for this brief was in direct response to the YouGov poll, and how a large majority of British citizens prefered Attenborough as their selected face of the £20. 

The Federal Office for the Environment (UBA) conducted a survey, it found that just 21% of 14- to 25-year-olds believed that an intact environment and the chance to enjoy nature were important parts of a “good life”.

That was nine percentage points fewer than the already disappointing 30% of the whole population who agreed.

“The present study shows that the readiness to change behaviour from an environmental perspective is especially decreasing among young people,” UBA president Maria Krautzberger said.

Although the under-25s are aware in the abstract of threats to the environment,  with 94% saying that environment quality worldwide is “very bad”  in the U.K it’s seen as less of a problem.

This brief, as well as the progression onto another linked sustainability brief (also done for extended practice) is to promote the environmental issues in the U.K, and create awareness to the demographic of 14-25 year olds more about how our country specifically is being damaged by environmental issues.

WHY DAVID ATTENBOROUGH?

WHY DAVID ATTENBOROUGH?

Sir David Attenborough is a British national treasure and was selected due to everything he represents. He has a degree from Cambridge University in Natural Science. He fought for his country in the Navy for 2 years. He is the father of the modern nature documentary. He has received a knighthood for services to British television, science, geography and culture. His adventures and words have inspired a nation and changed the way we look at our earth. He stands as a constant reminder to make ethical decisions and both encourages and educates us on how we can protect our environment. 

Choosing David Attenborough still fits with the original aims of our banknote design. That sense of Britishness is still present, and he still represents other good values, that Churchill portrays. Besides being used for the protection of our environment. With his endless conservation work, he  would still act as a constant reminder to the public to make ‘ethical’ money choices. It also provides an up to date, current figure for people to strive towards. 

PUBLIC SUPPORT

Sir David Attenborough came out on top on a list of “ethical champions” Britons would like to see featured on the next £20 note, a survey has revealed. 

YouGov on behalf of Good Money Week surveyed a poll to find out who was Britains first choice to appear on the new £20 note.

40% of 2,128 people surveyed said Sir David Attenborough was their first choice, instead of JMW Turner. 

“With his endless conservation work, he would act as a constant reminder to the public to make ‘ethical’ money choices, which is what Good Money Week – now in its 10th year – aims to do.

“It’s particularly important this year as the workplace pension comes into full force and millions of pounds could be chosen to be invested ethically if people were aware of their choices.”

“Maybe it’s about time we became a lot more up to date by using people that have done an awful lot for the world and the planet,” one person who signed the petition, which currently has 175 signatures, wrote. 

“I can’t think of a more fitting tribute to honour such a conservationist,” another said.

PURPOSE £20

PURPOSE

Protection of the Environment is the issue I will be creating awareness for. This is not just a global issue, the research adopted for this brief is specifically relative to the U.K and how our country specifically is affected by environmental issues.

WHY WOULD PEOPLE NOT CARE ABOUT THE ENVIRONMENT?

When reflecting on our own culture, we often take many things for granted, as a given, with the assumption that things can be no other way. This is usually because we have no basis for comparison beyond our narrow cultural perspective. The truth is that when we look beyond our culture, we find there are many ways to live and understand the world. 

This is a contributing factor as to why we need to move away from banknotes just celebrating our achievements and use them for more concerning purposes such as our environment. Focusing more on the present and future rather than the past.