The logo needs to work as a clothing brand for the online store, so it needs to have the flexibility of working within different platforms, not just social media. By analyzing successful clothing brands, I can get a better gauge on what logos are more successful than others, and how impactful are they with their design motives and style.
What is clear from analysing successful brands is although the logo is important, it is not vital to the success of the brand. It just needs to relate to it’s overall message, and needs to convey the same idea of quality that these brands possess. For example Off White is currently trending in the fashion world today. However by looking at their logo, there is nothing that really stands out here. The product far outshines the branding for this label. This process convinced me to inform the logo design with the motives of Our House, and take less focus on creating a aesthetically pleasing design.
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