AIM:
Develop a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.
What they are looking for:
- a cover design that breaks boundaries.
- the cover should feel timeless, confident and appeal to a whole new generation of readers.
- a sense of the narrative and concepts.
- have an imaginative concept and original interpretation of the brief.
- be competently executed with strong use of typography
appeal to a contemporary readership.
- show a good understanding of the marketplace.
- have a point of difference from the many other book covers it is competing against.
(each point shall be addressed in how they have been achieved throughout my design process.)
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