BRIEF
Create a packaging design for Our House. The packaging should look unique and luxurious, whilst also environmentally friendly. The packaging must also be suited to both male and female, fitting with Our House’s gender neutral audience.
CONTEXT
When offering a high quality product it is important to offer a high quality experience. What packaging the products are delivered in, is as much of the experience as actually wearing the garments. By giving each stage of the experience the same level of care and detail, Our House is more likely to offer a high quality experience, that justifies a higher price margin. According to a survey by Shorr Packaging Corp., only 11% of customers are completely satisfied with packaging today. That’s a lot of dissatisfaction, which gives Our House the opportunity to shine. With a little care, our goods can stand out in the crowded e-Commerce field, and get customers returning for more.
You want to take the whole process of the customers’ transaction into consideration. Their transaction isn’t complete when they click the buy button. I need to wow them when their package arrives. This may be the difference between a one-time customer and someone who is loyal to your brand and makes repeat purchases.
In it’s 2016 E-Commerce Packaging Preference Survey, Shorr Packaging Corp. asked customers what they found to be the most annoying or irritating with their package experience. Here’s what they found:
- 55% of the respondents said that the number one irritant were packages that were hard to open.
- 19% was excessive packaging.
- 13% of the respondents cited damaged packaging (not the actual item).
- 8% of people were annoyed by non-recyclable materials.
- 4% did not appreciate ugly packaging.
I utilised the information taken from this survey and used it as the framework for my packaging design. All design decisions correlate with this research, as well as the packaging examples displayed.
PLAN
I gave myself 6 days for this brief.
2 days - Research
2 days - Design
1 day - Produce
1 day - Photograph and write up
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