The beginning of experimentation began by analysing ready made typefaces, and applying Our House to get a better grasp of what styles look better as a letter form. The production stage of this logo will focus on creating a design in black and white. This is because if it works in black and white it is a progression sign that it will work in future medium and application. The more simply the logo defines it’s meaningfulness between the negative and positive space, the more distinct and defined the symbolism of the concept will be.
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