THUMBNAIL PENGUIN

Thumbnail
Test:

In terms of marketing and distribution of this product, it needs to generate excitement and grab attention. By evaluating if it works well as a thumbnail, you can generate a sense of how successful it can be. The front cover needed to grab attention as this is the first piece the customer will see. It represents the story, and this needed to be marketed as it is the best chance at reeling reader’s attention. At first glance the cover communicates what the book is about whilst grabbing attention, to persuade them to look at the back cover. It is important for a book cover to clearly demonstrate the title from a thumbnail view, as it aids promotion of the book by offering a singular focus.