FINAL SOLUTION
This design was chosen as it typographically replicates the personality of Our House. Through conducting research the informed decision made is that as a design it works for the intended applications. It is distinctive in both colour, shape and size. This allows it to stand out from other brands and cultural media platforms. It’s design flexible, which means it can adapt into different functions of marketing purposes such as; labels, products, online etc. The choice of colour scheme also diversifies ourselves from the competition. Brands can be colour appropriated. The Supreme logo for example appropriates itself with the colour red. There is no fashion/art social platform that has used blue as a brands colour. The choice of blue also tries to push away from being compared to Facebook. As it is much more vivid and lively as a colour, which is done purposefully to symbolise Our House’s creative basis.
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