PURPOSE
Protection of the Environment is the issue I will be creating awareness for. This is not just a global issue, the research adopted for this brief is specifically relative to the U.K and how our country specifically is affected by environmental issues.
WHY WOULD PEOPLE NOT CARE ABOUT THE ENVIRONMENT?
When reflecting on our own culture, we often take many things for granted, as a given, with the assumption that things can be no other way. This is usually because we have no basis for comparison beyond our narrow cultural perspective. The truth is that when we look beyond our culture, we find there are many ways to live and understand the world.
This is a contributing factor as to why we need to move away from banknotes just celebrating our achievements and use them for more concerning purposes such as our environment. Focusing more on the present and future rather than the past.
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