INSPIRATION
My inspiration for this project was the work of Off White’s Virgil Abloh. He is an example of offering something unique in fashion. His branding technique consists of simply labelling a product for what it is in bold sans serif type.Off white translate the specific drivers of the brand’s audience in visual and verbal communication that resonates on packaging. To speak to and to be in sync with this audience, while making each person within the group feel like the only person in the world with whom we’re speaking. This begins a relationship and a deepening level of engagement, followed by undying love and loyalty that brand owners dream about
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