RESEARCH:
To get further inspiration I looked into current care home logos. What was clearly evident to me was the lack of personality in the majority of their logo designs. They do evoke their message, however as a design it does not take current contemporary design practice into consideration. The designs are outdated and stale. They tend to all look quite similar in approach, without really representing themselves individually as a care home and there values. Majority of advertising in relation to nursing homes are outdated and this is something I wanted to focus on and develop as an idea. Creating something striking and visually appealing, that is still within the boundaries of modern contemporary logo design. Simarlily to how Google rebranded their logo.
No comments:
Post a Comment