OUR HOUSE TESTIMONY

Our House strives to produce simple yet powerful designs with a unique aesthetic our own. Our House's exploration of sophisticated streetwear reaches a level of luxury not commonly seen from independent design outfits. We are built upon a core philosophy of collaboration and authenticity. We opt to comply with the often shallow obsession for hype clothing, whilst still focusing on working collaboratively with creatives, to produce products that tell a story and represent quality.  

Our streetwear is relevant to all audiences interested in streetwear. Streetwear as a culture has progressed far past individual cliques. Streetwear brands now merge into all communities, be it skatewear, basketball general fashionistas. Our House is no different in the sense that we look to deliver products that are essential and relevant to all people interested in the culture of streetwear. 

Part 1 of the SS18 collection really tries to focus on both the celebration of pop culture and society we live in today, but also look to ridicule our society today, in relation to the 'I want it now' culture. This is the story that will be conveyed on our t-shirts released this season. 'I want it now' is a testimony to how we as a society have evolved. With everything so readily available we as a society have become accustomed to getting what we want, and when we want it. This materialistic obsession is something people have just grown to accept as just the norms of our society. It is extremely prevalent in the clothing industry specifically luxury clothing brands such as Supreme. That's streetwear for you. Half the people wear something because everyone else is doing it. Not because of what it really stands for, or because they genuinely like it. Our House accepts this as part of their process, by creating clothing that not only tells a story but has an appealing design aesthetic. Part 1 of SS18 looks to delve further into mocking this ideology, but also proudly representing it. 

Streetwear fashion today has adopted the concept of maximalism. Displaying products that are loud brash and in your face. Many top fashion brands have also started adhering to the culture. From Gucci sneakers to Balenciaga scarves. The look of excessiveness and maximal logos has been adopted by upscale designers and is now synonymous with expensive taste. “The logo as graphic statement has crept from the chest to the back, and down the sleeves. Every inch is now covered in a semiotic mess of messaging and signs,” says Richard Turley. This look is nothing new it has always been a part of the underground and avante-garde, whether it’s Raymond Pettibon-designed punk flyers from the 1980s, or the Dada art movement of the early-to-mid century. Dadaist artists used nonsensical images and text to push back against Aestheticism and the bourgeois culture of the times. Our House looks to be in this grey area in the middle of maximalism and minimalism. Other brands such as A.P.C and Acne Studios are examples, they have become quite popular with the same audience consisting of the 'hypebeast' culture.