OUR HOUSE AUDIENCE

AUDIENCE

There is a specific market that companies such as Hypebeast and Highsnobiety obtain. It is their primary audience, and makes up for the strongest reason as to why these companies are so successful today. The two companies generate content that appeals to the masses interested in culture. But the main target market are people from the ages of 13-30, who are heavily invested in ‘Hypebeast Culture’ this culture is basically the idea of humans craving for social status and prestige, which with the mechanics of the market economy and the Internet make possible. It relies on the idea that your sense of style and interests defy what the broader social perception defines as fashionable. Companies such as Hypebeast feed off this perception. They govern and promote this idea on a daily basis. This culture will also be my target market. 

As many of the people Our House looks to collaborate with will be creative students. A potential target market could be employers in the creative industries, such as design studios, clothing companies etc. who are also interested in working with young emerging talent.